Organizational Communication Strategy at BAZNAS Institution in Raising Zakat Funds in Bandar Lampung City
Article Sidebar
-
Communication, BAZNAS Institution, Zakat Distribution
Abstract
Social welfare problems are a problem of the entire Indonesian nation that requires the attention of all parties, including the government, the business world and the community. The government tries to overcome social problems through various programs and activities, but the problem is never resolved. In this regard, zakat can act as a source of socio-economic resources for Muslims. This means that the utilization of zakat managed by the Amil Zakat Agency is not only limited to certain activities based on conventional directives, but can also be used for the economic activities of the ummah such as poverty and unemployment assistance programs, using zakat as working capital for activities produced by those in needThe research method in this title is descriptive analysis or qualitative, which is carried out in the field to explain the strategies used in the management of zakat to raise more funds. This research was conducted by applying the study to the National Amil Zakat Agency (BAZNAS) of Bandar Lampung City by using primary data. The results showed that the communication strategy carried out by BAZNAS Institution in collecting people's funds is by implementing interpersonal communication, namely through friendship both formally and informally or by socializing to the public about the National Amil Zakat Agency (BAZNAS). The succession of communication strategies is carried out by intensifying online and offline marketing activities utilizing zakat utilization content and post-utilization reports on zakat funds Communication Strategy The communication strategy applied by the National Amil Zakat Agency in Efforts to Collect zakat is to use interpersonal communication to foster trust, BAZNAS's existence is known to a wide audience through amil silaturrahmi activities, successive information and office location
Full text article
References
Abuhassna, H., Al-Rahmi, W. M., Yahya, N., Zakaria, M. A. Z. M., Kosnin, A. Bt. M., & Darwish, M. (2020). Development of a new model on utilizing online learning platforms to improve students’ academic achievements and satisfaction. International Journal of Educational Technology in Higher Education, 17(1), 38. https://doi.org/10.1186/s41239-020-00216-z
Adams, M. D. O., & Charnley, S. (2020). The Environmental Justice Implications of Managing Hazardous Fuels on Federal Forest Lands. Annals of the American Association of Geographers, 110(6), 1907–1935. https://doi.org/10.1080/24694452.2020.1727307
Ali Ramdhani, M., Maylawati, D. S., & Mantoro, T. (2020). Indonesian news classification using convolutional neural network. Indonesian Journal of Electrical Engineering and Computer Science, 19(2), 1000. https://doi.org/10.11591/ijeecs.v19.i2.pp1000-1009
Ang, M., Flanagan, J. L., Wong, C. W., Müller, A., Davis, A., Keys, D., Resnikoff, S., Jong, M., Wong, T. Y., & Sankaridurg, P. (2020). Review: Myopia control strategies recommendations from the 2018 WHO/IAPB/BHVI Meeting on Myopia. British Journal of Ophthalmology, bjophthalmol-2019-315575. https://doi.org/10.1136/bjophthalmol-2019-315575
Azoulay, P., Fuchs, E., Goldstein, A. P., & Kearney, M. (2019). Funding Breakthrough Research: Promises and Challenges of the “ARPA Model.” Innovation Policy and the Economy, 19, 69–96. https://doi.org/10.1086/699933
Coumans, C. (2019). Minding the “governance gaps”: Re-thinking conceptualizations of host state “weak governance” and re-focussing on home state governance to prevent and remedy harm by multinational mining companies and their subsidiaries. The Extractive Industries and Society, 6(3), 675–687. https://doi.org/10.1016/j.exis.2019.06.003
Dally, D. (2022). The Influence of Resilience and Work Motivation on Employee Turnover at BAZNAS West Java Province. Dalam Res Militaris (Vol. 12, Nomor 1, hlm. 23–29).
Faculty of Economics and Social Sciences, Universitat Internacional de Catalunya, Spain, Mas-Machuca, M., Marimon, F., & Faculty of Economics and Social Sciences, Universitat Internacional de Catalunya, Spain. (2019). STILL IMPLEMENTING ISO 14000 FOR THE SAME REASONS? International Journal for Quality Research, 13(1), 115–130. https://doi.org/10.24874/IJQR13.01-07
Fitri, V. A., Andreswari, R., & Hasibuan, M. A. (2019). Sentiment Analysis of Social Media Twitter with Case of Anti-LGBT Campaign in Indonesia using Naïve Bayes, Decision Tree, and Random Forest Algorithm. Procedia Computer Science, 161, 765–772. https://doi.org/10.1016/j.procs.2019.11.181
Garcia, A. R., DeNard, C., Morones, S. M., & Eldeeb, N. (2019). Mitigating barriers to implementing evidence-based interventions in child welfare: Lessons learned from scholars and agency directors. Children and Youth Services Review, 100, 313–331. https://doi.org/10.1016/j.childyouth.2019.03.005
Garcia-Chevesich, P., Wei, X., Ticona, J., Martínez, G., Zea, J., García, V., Alejo, F., Zhang, Y., Flamme, H., Graber, A., Santi, P., McCray, J., Gonzáles, E., & Krahenbuhl, R. (2020). The Impact of Agricultural Irrigation on Landslide Triggering: A Review from Chinese, English, and Spanish Literature. Water, 13(1), 10. https://doi.org/10.3390/w13010010
Irabor, O. C., Swanson, W., Shaukat, F., Wirtz, J., Mallum, A. A., Ngoma, T., Elzawawy, A., Nguyen, P., Incrocci, L., & Ngwa, W. (2020). Can the Adoption of Hypofractionation Guidelines Expand Global Radiotherapy Access? An Analysis for Breast and Prostate Radiotherapy. JCO Global Oncology, 6, 667–678. https://doi.org/10.1200/JGO.19.00261
Kalpazidou Schmidt, E., & Cacace, M. (2019). Setting up a dynamic framework to activate gender equality structural transformation in research organizations. Science and Public Policy, 46(3), 321–338. https://doi.org/10.1093/scipol/scy059
Kartikawati, M., & Purnomo, H. (2018). Improving meatball quality using different varieties of rice bran as natural antioxidant. Food Research, 3(1), 79–85. https://doi.org/10.26656/fr.2017.3(1).220
Khan, M., Mfitumukiza, D., & Huq, S. (2020). Capacity building for implementation of nationally determined contributions under the Paris Agreement. Climate Policy, 20(4), 499–510. https://doi.org/10.1080/14693062.2019.1675577
Pericoli, A. (2023). The use of zakat in the pandemic response: The case of Islamic Relief and BAZNAS in Indonesia. Dalam Third World Quarterly (Vol. 44, Nomor 3, hlm. 405–422). https://doi.org/10.1080/01436597.2022.2150161
Pineda-Pinto, M., Frantzeskaki, N., & Nygaard, C. A. (2022). The potential of nature-based solutions to deliver ecologically just cities: Lessons for research and urban planning from a systematic literature review. Ambio, 51(1), 167–182. https://doi.org/10.1007/s13280-021-01553-7
Reich, M. R. (2020). Restructuring Health Reform, Mexican Style. Health Systems & Reform, 6(1), e1763114. https://doi.org/10.1080/23288604.2020.1763114
Roberts, R., Inzerillo, L., & Di Mino, G. (2020). Exploiting Low-Cost 3D Imagery for the Purposes of Detecting and Analyzing Pavement Distresses. Infrastructures, 5(1), 6. https://doi.org/10.3390/infrastructures5010006
Samuelson, H., Baniassadi, A., Lin, A., Izaga González, P., Brawley, T., & Narula, T. (2020). Housing as a critical determinant of heat vulnerability and health. Science of The Total Environment, 720, 137296. https://doi.org/10.1016/j.scitotenv.2020.137296
Sarvia, F., Xausa, E., De Petris, S., Cantamessa, G., & Borgogno-Mondino, E. (2021). A Possible Role of Copernicus Sentinel-2 Data to Support Common Agricultural Policy Controls in Agriculture. Agronomy, 11(1), 110. https://doi.org/10.3390/agronomy11010110
Saud, M., Mashud, M., & Ida, R. (2020). Usage of social media during the pandemic: Seeking support and awareness about COVID-19 through social media platforms. Journal of Public Affairs, e02417. https://doi.org/10.1002/pa.2417
Sulistyowati, D., Handayani, F., & Suryanto, Y. (2020). Comparative Analysis and Design of Cybersecurity Maturity Assessment Methodology Using NIST CSF, COBIT, ISO/IEC 27002 and PCI DSS. JOIV?: International Journal on Informatics Visualization, 4(4), 225. https://doi.org/10.30630/joiv.4.4.482
Suparmi, S., Mulder, P. P. J., & Rietjens, I. M. C. M. (2020). Detection of pyrrolizidine alkaloids in jamu available on the Indonesian market and accompanying safety assessment for human consumption. Food and Chemical Toxicology, 138, 111230. https://doi.org/10.1016/j.fct.2020.111230
Unick, G. J., Bassuk, E. L., Richard, M. K., & Paquette, K. (2019). Organizational trauma-informed care: Associations with individual and agency factors. Psychological Services, 16(1), 134–142. https://doi.org/10.1037/ser0000299
Wunder, S., & Bodle, R. (2019). Achieving land degradation neutrality in Germany: Implementation process and design of a land use change based indicator. Environmental Science & Policy, 92, 46–55. https://doi.org/10.1016/j.envsci.2018.09.022
Yazdanpanah, M., Moghadam, M. T., Zobeidi, T., Turetta, A. P. D., Eufemia, L., & Sieber, S. (2022). What factors contribute to conversion to organic farming? Consideration of the Health Belief Model in relation to the uptake of organic farming by Iranian farmers. Journal of Environmental Planning and Management, 65(5), 907–929. https://doi.org/10.1080/09640568.2021.1917348
Authors
Copyright (c) 2023 Muhamad Bisri Mustofa, Layla Handayani, Siti Wuryan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
