Article Sidebar
-
Digital Da’wah, Generation Alpha, Islamic Education
Abstract
The rapid advancement of digital technology has transformed the landscape of Islamic preaching (da’wah), particularly in engaging Generation Alpha, a demographic deeply immersed in digital platforms. Traditional da’wah methods, which rely on face-to-face interactions and textual resources, are less effective in reaching this tech-savvy generation. Digital da’wah strategies must be adapted to align with the media consumption habits, cognitive preferences, and interactive engagement styles of Generation Alpha. Understanding the effectiveness of digital platforms in delivering Islamic teachings is crucial for optimizing contemporary da’wah efforts. This study aims to analyze the effectiveness of digital da’wah strategies in engaging Generation Alpha by examining content formats, platform choices, and interaction models. A qualitative case study approach is employed, incorporating in-depth interviews with digital da’wah practitioners, content analysis of online Islamic educational materials, and audience engagement metrics. Findings reveal that short-form videos, gamification, and interactive storytelling significantly enhance engagement and message retention among Generation Alpha. Social media platforms such as YouTube, TikTok, and interactive learning apps emerge as the most effective channels for digital da’wah. The study concludes that Islamic content must be visually engaging, concise, and interactive to maintain relevance in the digital era. Recommendations for optimizing digital da’wah strategies for Generation Alpha are discussed.
Full text article
References
International Conference on Multidisciplinary Research, MyRes 2024. (2024). Int. Conf. Multidiscip. Res., 2024. Scopus. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214871287&partnerID=40&md5=8546e4472d4ea5a7e60aed055e062b9e
Abdullah, F. D., Witro, D., Makka, M. M., Is, M. S., & Wiwaha, S. M. (2024). Contemporary Challenges for Sharia Financial Institutions to Increase Competitiveness and Product Innovation Perspective of Sharia Economic Law: Evidence in Indonesia. MILRev: Metro Islamic Law Review, 3(2), 141–173. Scopus. https://doi.org/10.32332/milrev.v3i2.9202
Abdullah, M. A. (2024). From Dialogue to Engagement: Experiences of Civil Society Organizations in Religious Literacy Programs for Multicultural Education Curriculum in Indonesia. Jurnal Pendidikan Agama Islam, 21(2), 264–274. Scopus. https://doi.org/10.14421/jpai.v21i2.10234
Ain Norman, N., & Eisa Ruhullah, M. (2024). IBN SINA’S CONTRIBUTIONS TO MODERNITY: INTEGRATING MEDIEVAL PHILOSOPHY, NEUROPHILOSOPHY, AND EDUCATIONAL REFORM IN ISLAMIC THOUGHT AND CIVILISATION. Al-Shajarah, 2024(Special issue), 225–248. Scopus. https://doi.org/10.31436/shajarah.vi.1936
Alammari, Y. M. (2024). Prevalence and Predictors of No-Show in Internal Medicine Outpatient Clinics: A Cross-Sectional Study in Saudi Arabia. Bahrain Medical Bulletin, 46(4), 2377–2381. Scopus.
Arroisi, J., Mustopa, R. H. B. C., & Djayusman, R. R. (2024). Coping the discrepancy between moral and intellectual achievement: The model integration of higher education and modern Islamic boarding schools in Indonesia. Indonesian Journal of Islam and Muslim Societies, 14(2), 231–257. Scopus. https://doi.org/10.18326/ijims.v14i2.231-257
Darwanto, A., Prahmana, R. C. I., Susanti, A., & Khalil, I. A. (2024). Transformation of Boarding School Management Models in Enhancing Student Accessibility and Educational Quality. Jurnal Pendidikan Agama Islam, 21(1), 145–164. Scopus. https://doi.org/10.14421/jpai.v21i1.8632
Din, S. U., Syed Ismail, S. H., & Raja Sulong, R. H. (2024). Combating corruption based on Al-Siyasah al-Syar’iyyah perspective: A literature review. International Journal of Ethics and Systems, 40(4), 776–807. Scopus. https://doi.org/10.1108/IJOES-12-2022-0312
Diyanto, Y. N., & Latipah, E. (2024). The Roles of Educational Stakeholders in the Finnish Education System: Insights for Islamic Education in Indonesia. Jurnal Pendidikan Agama Islam, 21(2), 275–286. Scopus. https://doi.org/10.14421/jpai.v21i2.8182
Djamaluddin, M., Taher, T., Juliadarma, M., Asnawi, N. R., & Soleman, N. (2024). Developing the Event, Duration, Latency, and Interval (EDLI) Assessment Techniques to Measure Student Engagement and Motivation in Islamic Religious Education Online Courses. Jurnal Pendidikan Agama Islam, 21(1), 201–216. Scopus. https://doi.org/10.14421/jpai.v21i1.7154
Dzaljad, R. G., Hariyati, F., Romadlan, S., Tiara, A., Rahmawati, Y., Setiawati, T., Rohim, S., & Domingo, M. A. (2024). Ideology and power in Indonesia education roadmap 2020-2035. Dalam Kurniati D., Prihandini R.M., Alfarisi R., & Adawiyah R. (Ed.), AIP Conf. Proc. (Vol. 3148, Nomor 1). American Institute of Physics; Scopus. https://doi.org/10.1063/5.0246809
Gunawan, T. S., Kartiwi, M., Lubis, A., & Arifin, M. (2024). Collaborative Online International Learning to Address Mental Health Across Cultures with an Islamic Perspective. Indonesian Journal of Electrical Engineering and Informatics, 12(4), 950–962. Scopus. https://doi.org/10.52549/ijeei.v12i4.6041
Hanish, I. (2024). THE IMMUNITY-INFECTION ARMS RACE: AN ISLAMIC PHILOSOPHICAL AND EDUCATIONAL PERSPECTIVES. Afkar, 26(2), 69–114. Scopus. https://doi.org/10.22452/afkar.vol26no2.3
Harun, S., Ahmad, I., Shafie, S., Choirisa, S. F. F., & Rizkalla, N. (2024). Developing Muslim-friendly hospital practices: Understanding the key drivers. Journal of Islamic Marketing, 15(11), 3137–3155. Scopus. https://doi.org/10.1108/JIMA-03-2023-0094
Hidayat, H. (2024). Moderation in dsn-mui fatwas: Achieving justice and balance in the sharia economic system. Jurisdictie: Jurnal Hukum Dan Syariah, 15(2), 477–498. Scopus. https://doi.org/10.18860/j.v15i2.26883
Kahya, H. (2024). Ideal and Real Childhood In the Mumayyiz Children’s Periodical (1869-1870). Osmanli Medeniyeti Arastirmalari Dergisi, 23, 1–20. Scopus. https://doi.org/10.21021/osmed.1369647
Lahmar, F. (2024). Redefining Leadership: The Role of Spirituality and Motherhood in Muslim Women’s Educational Leadership. Religions, 15(12). Scopus. https://doi.org/10.3390/rel15121565
Mahamid, H., & Alhaija, Y. A. (2024). Popular Religious Preaching as Informal Education and its Impact on Medieval Islamic Culture. American Journal of Islam and Society, 41(3–4), 56–83. Scopus. https://doi.org/10.35632/ajis.v41i3-4.3461
Majid, R. (2024). What drives prospective investors to support small and medium enterprises via Islamic securities crowdfunding? An empirical evidence from Indonesia. Journal of Islamic Marketing, 15(11), 3174–3194. Scopus. https://doi.org/10.1108/JIMA-11-2023-0375
Mareta, M., Alimah, A., & Muhammad, M. (2024). INCLUSIVE EDUCATION AND JUSTICE FOR STUDENTS WITH SPECIAL NEEDS IN MADRASAS. Ulumuna, 28(2), 933–960. Scopus. https://doi.org/10.20414/ujis.v28i2.862
Mariyono, D. (2024). Multicultural values: Meeting point of two forces in developing Islamic education. Quality Education for All, 1(1), 46–69. Scopus. https://doi.org/10.1108/QEA-02-2024-0018
Maslikatin, T., Saputra, H. S. P., & Umniyyah, Z. (2024). Representation of liberal feminism in Ketika Cinta Bertasbih and Cinta Suci Zahrana by Habiburrahman El Shirazy. Dalam Kurniati D., Prihandini R.M., Alfarisi R., & Adawiyah R. (Ed.), AIP Conf. Proc. (Vol. 3148, Nomor 1). American Institute of Physics; Scopus. https://doi.org/10.1063/5.0242000
Maulina, R., Dhewanto, W., & Faturohman, T. (2024). How to attract wealthy Muslims to contribute to cash waqf (Islamic endowment) held by the Islamic banks? Case in Indonesia. Journal of Islamic Marketing, 15(12), 3323–3356. Scopus. https://doi.org/10.1108/JIMA-11-2022-0312
Moosa, R. (2024). Advancing Education in Islamic Banking in South Africa: Scoping Review Insights. Int. Conf. Multidiscip. Res., 2024, 13–26. Scopus. https://doi.org/10.26803/MyRes.2024.02
Muhammad, T., & Al-Shaghdari, F. (2024). Islamic social finance system: An alternative tool for tackling educational setbacks in Northern Nigeria. Journal of Islamic Marketing, 15(11), 3115–3136. Scopus. https://doi.org/10.1108/JIMA-05-2023-0149
Mumtaz, N. M., Muafiah, E., & Witro, D. (2024). Educational Policy Analysis: Examining Pesantren Policies and Their Implications on the Independence of Kyai and Pesantren in the Contemporary Era. Jurnal Pendidikan Agama Islam, 21(2), 287–306. Scopus. https://doi.org/10.14421/jpai.v21i2.9612
Mursalin, S., Thadi, R., Salik, M., & Ummah, M. F. I. (2024). Fiqh Tolerance in a Contemporary Context: The Response of State Islamic Religious University Students to Religious Extremism. MILRev: Metro Islamic Law Review, 3(2), 287–319. Scopus. https://doi.org/10.32332/milrev.v3i2.9866
Nasir, M., Rijal, M. K., Kahar, S. K., Rahman, F., & Komariah, A. (2024). University Leaders’ Views on Independent Campus Curriculum as Educational Reforms in Indonesian Islamic Universities. IAFOR Journal of Education, 12(3), 147–172. Scopus. https://doi.org/10.22492/IJE.12.3.07
Nisamairo, Q. K., Nadhiroh, S. R., Salim, L. A., & Isfandiari, A. (2024). Reproductive health of female students in Islamic boarding school culture: A literature review. African Journal of Reproductive Health, 28(10), 259–272. Scopus. https://doi.org/10.29063/ajrh2024/v28i10s.30
Noorashid, N., & Jamil, H. (2024). An Exploratory Investigation on Foreign Language Anxiety among English for Islamic Education Learners in Brunei Darussalam. Electronic Journal of Foreign Language Teaching, 21(2), 211–234. Scopus. https://doi.org/10.56040/nnhj2123
Rahmawati, P., A’yun, A. Q., & Firdaus, M. Z. (2024). SOSIO-RELIGIOUS ASPECTS OF THE SASAK COMMUNITY IN READING A PUSPAKARMA MANUSCRIPT: Islamic Community Development Perspective. Ulumuna, 28(2), 710–737. Scopus. https://doi.org/10.20414/ujis.v28i2.737
Rohana, N. A. M., Sulaiman, N. A. M., Halim, F. H., Surtahman, A. W., Razak, A. Q. A., & Rameli, M. F. P. (2024). The 5M Approach in 21st Century Islamic Education. Dalam Shelley M. & Ozturk O.T. (Ed.), Proc. Int. Conf. Res. Educ. Sci. (Vol. 10, Nomor 1, hlm. 1668–1679). The International Society for Technology Education and Science; Scopus. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217697177&partnerID=40&md5=04402f14e7ed1b1da2ea7f74c81c314a
Rushami Zien, N. H., Abu Bakar, N. A., & Saad, R. (2024). Learning beyond borders: Lifelong learning and learning culture in Islamic institutions in the pursuit of quality education. Quality Education for All, 1(2), 80–93. Scopus. https://doi.org/10.1108/QEA-01-2024-0010
Thoyib, M. E., Degaf, A., Fatah, A. A., & Huda, M. (2024). Religious Tolerance among Indonesian Islamic University Students: The Pesantren Connection. Journal of Al-Tamaddun, 19(2), 239–250. Scopus. https://doi.org/10.22452/JAT.vol19no2.16
Ulfat, F. (2024). The Relationships Between Jews and Muslims in the Past and Present—Pedagogical Implications from an Islamic Religious Education Perspective in a German Context. Religions, 15(12). Scopus. https://doi.org/10.3390/rel15121470
Yussuf, A. B., & Salenda, K. (2024). THE IMPACT OF MADRASAH INTEGRATION IN THE NATIONAL EDUCATION SYSTEM ON THE ACADEMIC QUALITY OF MADRASAH ALIYAH ALUMNI IN SOUTH SULAWESI. Ulumuna, 28(2), 1017–1048. Scopus. https://doi.org/10.20414/ujis.v28i2.1091
Authors
Copyright (c) 2024 Ahmad Zuhdi, Fakhri Yusuf, Raul Gomez, Tiago Costa, Jimmy Malintang
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
