Da’wah Management Strategy on Social Media to Attract the Millennial Generation
Article Sidebar
-
Digital Da’wah, Da’wah Management, Islamic Communication
Abstract
The millennial generation’s engagement with social media has significantly influenced the dissemination of religious content, including Islamic da’wah. Traditional da’wah methods relying on in-person gatherings and textual resources face challenges in reaching a digitally connected audience. Social media platforms provide an opportunity for da’wah practitioners to engage millennials through interactive, visually appealing, and accessible content. Understanding effective da’wah management strategies on social media is crucial for optimizing digital Islamic outreach. This study aims to explore effective strategies for managing da’wah content on social media to attract and engage the millennial generation. A qualitative research design is employed, incorporating content analysis of social media da’wah campaigns, interviews with digital da’wah practitioners, and audience engagement metrics. Findings reveal that short-form video content, storytelling techniques, and interactive discussions significantly enhance engagement among millennials. Social media algorithms prioritize content that encourages interaction, requiring da’wah initiatives to integrate consistent posting schedules, audience feedback mechanisms, and visually engaging formats. The study concludes that effective da’wah management on social media necessitates a balance between religious authenticity and digital communication trends.
Full text article
References
Al Maamari, R. H. H. (2025). Maslow’s hierarchy of needs: A critical examination in disaster situations. Journal of Religion and Spirituality in Social Work. Scopus. https://doi.org/10.1080/15426432.2025.2459827
Al-Awamra, A. F., & Al-Naimi, R. H. (2025). MANIFESTATIONS OF CULTURAL AWARENESS AMONG STUDENTS OF FOREIGN PROGRAMS FROM THE POINT OF VIEW OF SECONDARY SCHOOL TEACHERS. Journal of Lifestyle and SDG’S Review, 5(1). Scopus. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n01.pe02818
Aljabali, A. M. A., Ineizeh, N. I., Alzoubi, M. E. M., & Al-Bataineh, F. A. (2025). THE ROLE OF FINANCIAL TECHNOLOGY IN ACHIEVING COMPETITIVE ADVANTAGE IN JORDANIAN ISLAMIC BANKS TO ACHIEVE SUSTAINABLE DEVELOPMENT GOALS. Journal of Lifestyle and SDG’S Review, 5(2). Scopus. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n02.pe04275
Barry, A., & Shahbaz, A. (2025). The challenges and opportunities clinical education in the context of psychological, educational and therapeutic dimensions in teaching hospital. BMC Medical Education, 25(1). Scopus. https://doi.org/10.1186/s12909-025-06711-z
Bredikhin, S. N., Avdeev, E. A., & Shishkin, B. A. (2024). Communication in the Network Media Space of Frontier Regions. Galactica Media: Journal of Media Studies, 6(4), 374–399. Scopus. https://doi.org/10.46539/gmd.v6i4.526
Corliana, T., Agustini, V. D., Rahman, N., Praptiningsih, N. A., Hariyati, F., & Wahdiyati, D. (2024). Islamic experiential marketing (A reception analysis of among Muslim McDonalds consumers). Dalam Kurniati D., Prihandini R.M., Alfarisi R., & Adawiyah R. (Ed.), AIP Conf. Proc. (Vol. 3148, Nomor 1). American Institute of Physics; Scopus. https://doi.org/10.1063/5.0244763
Darwanto, A., Prahmana, R. C. I., Susanti, A., & Khalil, I. A. (2024). Transformation of Boarding School Management Models in Enhancing Student Accessibility and Educational Quality. Jurnal Pendidikan Agama Islam, 21(1), 145–164. Scopus. https://doi.org/10.14421/jpai.v21i1.8632
Dzaljad, R. G., Hariyati, F., Romadlan, S., Tiara, A., Rahmawati, Y., Setiawati, T., Rohim, S., & Domingo, M. A. (2024). Ideology and power in Indonesia education roadmap 2020-2035. Dalam Kurniati D., Prihandini R.M., Alfarisi R., & Adawiyah R. (Ed.), AIP Conf. Proc. (Vol. 3148, Nomor 1). American Institute of Physics; Scopus. https://doi.org/10.1063/5.0246809
Elmaoued, A. A., Radwan, R. M., Hassan, O. E., Zaed, M., & White, R. T. (2025). Improving cultural humility in pharmacy education: A focus on diabetes management during religious fasting. Currents in Pharmacy Teaching and Learning, 17(4). Scopus. https://doi.org/10.1016/j.cptl.2024.102275
Fireza, D., Sabil, A., & Utaberta, N. (2025). Symbolism in contemporary mosque architecture discourse: An integrative literature review. Sinergi (Indonesia), 29(1), 109–128. Scopus. https://doi.org/10.22441/sinergi.2025.1.011
Gilani, M. H., Ali, S., & Mohyiddeen, G. (2024). REIMAGINING ISLAMIC DISCOURSE: TOWARDS A GLOBAL ETHICAL FRAMEWORK FOR CONTEMPORARY LEADERSHIP. Al-Shajarah, 2024(Special issue), 103–120. Scopus. https://doi.org/10.31436/shajarah.vi.1931
Gündogdu, O. (2024). The Convergence Point of Socio-Cultural Heritage: Village Room Çant? Mosques in ?skilip. Hitit Theology Journal, 23(2), 1040–1066. Scopus. https://doi.org/10.14395/hid.1521827
Jamin, A., & Mudra, H. (2025). Teaching effectiveness in Islamic higher education context: The case of students’ perceptions. International Journal of Learning and Change, 17(1), 56–71. Scopus. https://doi.org/10.1504/IJLC.2025.143537
Johar, H. A., Dashti, A. A., Malallah, H., Al-Kandari, A. A., & AlAbdullah, H. (2025). Sheikh Abdullah Al-Salem’s use of soft power and public relations: Transformation from emirate to state. Nations and Nationalism, 31(1), 223–244. Scopus. https://doi.org/10.1111/nana.13057
Kelly, P. J., Sidhu, A., Sajja, A., Majeethia, D., Dodge, E., & Aboul-Enein, B. H. (2025). Breastfeeding interventions and programs conducted in the Islamic Republic of Iran: A scoping review. Health Education Research, 40(1). Scopus. https://doi.org/10.1093/her/cyae042
Khreis, I., & Suleiman, M. (2025). The Electromagnetic Pulse (EMP) Bomb and Its Risks on Islamic Banks: A Case Study of Islamic Banks Operating in Jordan. Dalam Stud. Syst. Decis. Control (Vol. 572, hlm. 499–511). Springer Science and Business Media Deutschland GmbH; Scopus. https://doi.org/10.1007/978-3-031-76011-2_34
Kusrin, Z. M., Rahim, N. C. A., Majid, L. A., Roseliza-Murni, A., Alias, M. N., & Ismail, N. F. B. (2025). The Impact of Muslim Marriage Without kafa’ah on Family Harmony. Dalam Stud. Syst. Decis. Control (Vol. 568, hlm. 361–371). Springer Science and Business Media Deutschland GmbH; Scopus. https://doi.org/10.1007/978-3-031-71526-6_31
Liaqat, H., Ahmed, I., & Yousaf, S. U. (2024). From phenomenology to items: A mixed method approach to develop a scale of workplace Islamic da’wah. Journal of Islamic Marketing, 15(12), 3727–3747. Scopus. https://doi.org/10.1108/JIMA-09-2023-0287
Magoura, D. (2025). The Particular Versus the Universal in Contemporary Arabic Philosophy: Abderrahmane Taha and Nassif Nassar. Dalam Hashas M. (Ed.), Handb. Oriental Stud. Sec. Near Middle East (Vol. 186, hlm. 329–348). Brill Academic Publishers; Scopus. https://doi.org/10.1163/9789004519534_012
Majid, A., Wahyuni, H. I., Abrar, A. N., Djamareng, A., & Belluano, P. L. L. (2025). ADAPTIVE RHETORICAL STRATEGIES IN PUBLIC RELATIONS: ANALYZING SCIENTIFIC DELIBERATION AND REPUTATION IN MAKASSAR UNIVERSITIES WITH EMPHASIS ON QUALITY EDUCATION. Journal of Lifestyle and SDG’S Review, 5(2). Scopus. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n02.pe03718
Manan, A., Salasiyah, C. I., Fadhilah, M. A., Nasruddin, A. S., Embong, R., & Rizki, S. (2025). LATENT CONFLICT POSSIBILITIES OF MINORITIES UNDER THE SHARIA LAW. Jurnal Ilmiah Islam Futura, 25(1), 1–25. Scopus. https://doi.org/10.22373/jiif.v25i1.15895
Mirshahvalad, M. (2024). Transnational Karbala: From Rebellion to Reconciliation. Religions, 15(12). Scopus. https://doi.org/10.3390/rel15121536
Mohammed, A. M., & Wahha, A. (2024). THE RELATIONSHIP BETWEEN ARTIFICIAL INTELLIGENCE AND E-ACCOUNTING PROGRAMS: IMPACT ON THE QUALITY OF FINANCIAL REPORTS IN IRAQI BANKS. Financial and Credit Activity: Problems of Theory and Practice, 6(59), 180–193. Scopus. https://doi.org/10.55643/fcaptp.6.59.2024.4522
Munirah, R., Karnay, S., Maria, J. F., & Darlis, S. (2025). Spiritual Communication in Achieving the Marital Harmony: The Rapo-rapoang Tradition in the Bugis Community. Juris: Jurnal Ilmiah Syariah, 24(1), 1–11. Scopus. https://doi.org/10.31958/juris.v24i1.13194
Ngounou, B. A., Tekam Oumbe, H., Fowagap, J.-M. G., & Domguia, E. N. (2025). Is rapid urbanisation in Africa jeopardising the health and education of the population? Review of Development Economics, 29(1), 499–547. Scopus. https://doi.org/10.1111/rode.13137
O?uz, E., Erbay, A., Kalkan, R., & Özpolat, D. (2024). A QUALITATIVE STUDY ON ALEVISM: THE CASE OF BAYBURT. Turk Kulturu ve Haci Bektas Veli - Arastirma Dergisi, 112, 147–164. Scopus. https://doi.org/10.60163/tkhcbva.1419833
Praptiningsih, N. A., Handayani, S., Agustini, V. D., & Rahman, N. (2024). Persuasive communication in religious tolerance in minority areas in Indonesia. Dalam Kurniati D., Prihandini R.M., Alfarisi R., & Adawiyah R. (Ed.), AIP Conf. Proc. (Vol. 3148, Nomor 1). American Institute of Physics; Scopus. https://doi.org/10.1063/5.0242355
Rasit, R. M., Zamri, N. A. K., Rahim, N. N., & Anggrayni, D. (2025). Developing a Marketing Strategy for Shariah Compliant Content Through the Concept of Transmedia Storytelling in Digital Media. Dalam Stud. Syst. Decis. Control (Vol. 568, hlm. 327–345). Springer Science and Business Media Deutschland GmbH; Scopus. https://doi.org/10.1007/978-3-031-71526-6_29
Roshdy, R. (2025). A Corpus Linguistic Perspective on the Lexicon of Islamic Family Law in English: Legal Communication or Cultural Discourse? International Journal for the Semiotics of Law. Scopus. https://doi.org/10.1007/s11196-025-10253-4
Saiful, S., Ikhwan, M., Zulfikar, T., & Hendra, S. H. (2025). Looking Inside Traditional Islamic Schools: Concerns and Prospects of Learning Culture. Jurnal Ilmiah Peuradeun, 13(1), 1–22. Scopus. https://doi.org/10.26811/peuradeun.v13i1.1179
Sarbisheh, B. H., Nazari, S., & Khaledabadi, F. Z. (2024). Ancient Cave Habitation of Kuy-e Keyvan, Azna, East Central Zagros, Iran. Near Eastern Archaeology, 87(4), 264–275. Scopus. https://doi.org/10.1086/732364
Sholihah, M., Zubaidah, S., Mahanal, S., & Listyorini, D. (2025). The effect of reading-concept mapping-reciprocal teaching on students’ communication skills. Journal of Education and Learning, 19(1), 158–168. Scopus. https://doi.org/10.11591/edulearn.v19i1.21765
Solihin, M. M. (2024). Analysis of student information literacy in State Islamic Religious Universities. Record and Library Journal, 10(2), 331–345. Scopus. https://doi.org/10.20473/rlj.V10-I2.2024.331-345
Susanti, I. H., Sumarni, T., & Alifiya, I. N. (2025). Case study: Review of nursing management and it’s implementation in the Ar-Rahman Room Islamic Hospital Purwokerto. Dalam Tayeb B., Bin Mohd Aboobaider B., Budi Prasetio A., Asmaningrum N., Wantonoro null, Gusman T.A., & Muntiari N.R. (Ed.), BIO. Web. Conf. (Vol. 152). EDP Sciences; Scopus. https://doi.org/10.1051/bioconf/202515201026
Wahyudin, U. (2025). The symbolism of clean and healthy living behaviors among santri in Sukabumi, Indonesia: A study of communication ethnography. Asian Anthropology. Scopus. https://doi.org/10.1080/1683478X.2024.2449275
Yip, C. W., Zulhelmi, A. N. A., Abu Latiffi, M. I., Ibrahim, N., Kamaluddin, M. R., Murthy, J. K., Yahya, M. A., Azlan, M., Abd Karim, N. K., Diyari, H. R. E., Gausmian, M. H., Yaakub, M. R., & Md Nor, N. S. (2024). Pre-COVID19: Knowledge and Level of Vaccine Acceptance Among University Students. Malaysian Applied Biology, 53(6), 179–190. Scopus. https://doi.org/10.55230/mabjournal.v53i6.10
Zeitun, R., & Anam, O. A. (2024). Do product offering and service quality affect customer satisfaction in Islamic and conventional banks? Evidence from an oil-based economy. Journal of Islamic Marketing, 15(11), 2959–2987. Scopus. https://doi.org/10.1108/JIMA-10-2022-0285
Authors
Copyright (c) 2024 Nurunnisa Mutmainna, Nguyen Minh Tu, Tran Thi Lan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
