Muftitama, A., Al-Jubouri, A. and Ibrahim, M. 2025. CONTEMPORARY DA’WAH BROADCASTING MANAGEMENT: COMPETITIVE STRATEGIES OF ISLAMIC TV STATIONS AND YOUTUBE CHANNELS IN RETAINING AUDIENCES. Journal International Dakwah and Communication. 5, 2 (Dec. 2025), 137–150. DOI:https://doi.org/10.55849/jidc.v5i2.1127.