Collaborative Pentahelix Model for the Development of Culture-Based and Technology-Driven Tourism Villages
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Background. The development of culture-based and technology-driven tourism villages has become a significant focus for sustainable tourism in recent years. The collaboration between various stakeholders, including government agencies, businesses, local communities, and academics, plays a crucial role in this development. The Pentahelix model, which involves five key elements—government, business, community, academia, and media—has been widely discussed as an effective framework for promoting regional tourism growth while preserving local culture.
Purpose. This quantitative study aims to investigate the effectiveness of the Collaborative Pentahelix Model in the development of culture-based and technology-driven tourism villages. Specifically, the study examines the impact of each Pentahelix component—government, business, community, academia, and media—on the success of the tourism villages, with a focus on cultural preservation, technological innovation, and sustainable development.
Method. The study involved a survey of 250 stakeholders from various tourism villages that have implemented the Collaborative Pentahelix Model. Data were collected through questionnaires targeting the perceptions of government officials, business owners, local community members, academics, and media representatives involved in the tourism village projects.
Results. The findings suggest that all five Pentahelix components significantly contribute to the successful development of tourism villages. However, the involvement of the community and the use of technology were found to have the most substantial impact on cultural preservation and sustainable growth. Additionally, the results indicate that effective collaboration between government and academia supports innovation in tourism development.
Conclusion. This study provides valuable insights into the application of the Collaborative Pentahelix Model in tourism village development. The results emphasize the need for strong collaboration among stakeholders, particularly in balancing cultural values with technological advancement. By understanding the dynamics of the Pentahelix model, policymakers and practitioners can enhance the design and implementation of tourism village projects that align with both cultural preservation and modern technological trends.
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