Islamic Political Communication in Winning the Hearts of Millennial Voters
Abstract
In the rapidly evolving political landscape, the influence of millennial voters is becoming increasingly significant, especially in predominantly Muslim countries where political communication plays a crucial role in shaping public opinion. Islamic political communication, which blends traditional religious values with modern political strategies, is an important tool in engaging millennial voters. This study examines the effectiveness of Islamic political communication in winning the hearts and minds of millennial voters in Indonesia, where the millennial demographic is a critical force in the political sphere. The study uses a qualitative research approach, conducting interviews with political communicators, social media influencers, and millennial voters, along with content analysis of political campaigns targeting this demographic. The findings indicate that Islamic political communication that is authentic, relatable, and values-driven resonates most with millennial voters. Moreover, the use of digital platforms, such as social media, is found to significantly enhance engagement and build trust with younger voters. The research concludes that Islamic political communication can be an effective strategy in gaining the support of millennial voters by aligning political messages with Islamic principles and youth-centered concerns. Future studies should further explore the impact of digital media on political communication and voter behavior among millennial Muslims.
Full text article
References
Beatty, M. J., & Dobos, J. A. (1992). Adult Sons’ Satisfaction with Their Relationships with Fathers and Person-Group (Father) Communication Apprehension. Communication Quarterly, 40(2), 162–176. Scopus. https://doi.org/10.1080/01463379209369831
Bennett-Brown, M., Gesselman, A. N., & Miller, W. R. (2023). Constructive communication patterns as related to relationship satisfaction, seizure severity, and patient activation among people with epilepsy. Epilepsy and Behavior, 138. Scopus. https://doi.org/10.1016/j.yebeh.2022.108957
Carson, M. B., Scholtens, D. M., Frailey, C. N., Gravenor, S. J., Powell, E. S., Wang, A. Y., Kricke, G. S., Ahmad, F. S., Mutharasan, R. K., & Soulakis, N. D. (2016). Characterizing Teamwork in Cardiovascular Care Outcomes: A Network Analytics Approach. Circulation: Cardiovascular Quality and Outcomes, 9(6), 670–678. Scopus. https://doi.org/10.1161/CIRCOUTCOMES.116.003041
Chua, Y. L., Toh, A. J. N., Tan, X. Y. B., Pan, D. C. Y., Lee, N. K. L., & Lim, K. B. L. (2023). Aspects of Patient Experience Associated With Improved Scoliosis Research Society-22 Revised (SRS-22R) and European Quality of Life Five-Dimension Five-Level (EQ-5D-5L) Scores in Patients With Adolescent Idiopathic Scoliosis Managed With Observation or Bracing. Spine, 48(9), 617–624. Scopus. https://doi.org/10.1097/BRS.0000000000004585
Druic?, E., Mih?il?, V., Burcea, M., & Cepoi, V. (2020). Combining direct and indirect measurements to assess patients’ satisfaction with the quality of public health services in Romania: Uncovering structural mechanisms and their implications. International Journal of Environmental Research and Public Health, 17(1). Scopus. https://doi.org/10.3390/ijerph17010152
Dziurka, M., Jedynak, A., Jurek, K., & Dobrowolska, B. (2025). Correlation of nurses’ and midwives’ stress of conscience with hospital ethical climate and moral sensitivity. Scientific Reports, 15(1). Scopus. https://doi.org/10.1038/s41598-025-02180-y
Fay, M. J., & Kline, S. L. (2011). Coworker relationships and informal communication in high-intensity telecommuting. Journal of Applied Communication Research, 39(2), 144–163. Scopus. https://doi.org/10.1080/00909882.2011.556136
Fuertes, C., Arillo, A., Arroyo, P., Gaminde, I., Pascual, P., & Elcuaz, C. (2013). A reflection group’s experience in handling hard clinical encounters. Anales Del Sistema Sanitario de Navarra, 36(3), 455–466. Scopus. https://doi.org/10.4321/s1137-66272013000300010
Gagnon, M. M., Hadjistavropoulos, T., & MacNab, Y. C. (2017). Contextual influences on pain communication in couples with and without a partner with chronic pain. Pain, 158(10), 1960–1970. Scopus. https://doi.org/10.1097/j.pain.0000000000000995
Grigorescu, E.-D., L?c?tu?u, C. M., Botnariu, G. E., Popescu, R. M., Popa, A. D., Onofriescu, A., & Mihai, B.-M. (2015). Communication as a key issue in the care of diabetes mellitus. Romanian Journal of Diabetes, Nutrition and Metabolic Diseases, 22(3), 305–310. Scopus. https://doi.org/10.1515/rjdnmd-2015-0037
Hisli?ahin, N., Durak Batigün, A., & Uzun, C. (2011). Anxiety disorder: A study on interpersonal style, self perception, and anger. Anadolu Psikiyatri Dergisi, 12(2), 107–113. Scopus.
Itani, O. S., Jaramillo, F., & Paesbrugghe, B. (2020). Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors. Journal of Retailing and Consumer Services, 53. Scopus. https://doi.org/10.1016/j.jretconser.2019.101978
Jhuo, R.-A., & Chu, S.-Y. (2022). A Review of Parent-Implemented Early Start Denver Model for Children with Autism Spectrum Disorder. Children, 9(2). Scopus. https://doi.org/10.3390/children9020285
Katz, D. H., Intwala, S. S., & Stone, N. J. (2014). Addressing statin adverse effects in the clinic: The 5 Ms. Journal of Cardiovascular Pharmacology and Therapeutics, 19(6), 533–542. Scopus. https://doi.org/10.1177/1074248414529622
Khanassov, V., Vedel, I., & Pluye, P. (2014). Barriers to implementation of case management for patients with dementia: A systematic mixed studies review. Annals of Family Medicine, 12(5), 456–465. Scopus. https://doi.org/10.1370/afm.1677
Kosir, K. (2002). Connection between subjective life satisfaction and mothers’ relationships to their adolescents. Psiholoska Obzorja, 11(1), 97–109. Scopus.
Licciardone, J. C., Ganta, S., Goehring, L., Wallace, K., & Pu, R. (2022). Analysis of the Patient-Physician Relationship, Race, and Pain Control and Physical Function among Adults with Chronic Low Back Pain. JAMA Network Open, 5(6), E2216270. Scopus. https://doi.org/10.1001/jamanetworkopen.2022.16270
Lin, L. (2012). An empirical study on the relationship between service innovation and firm performance based on revised SPC model: Evidence from China’s communication industry. International Journal of Services Technology and Management, 18(3–4), 154–183. Scopus. https://doi.org/10.1504/IJSTM.2012.052857
Lorello, G. R., & Flexman, A. M. (2024). A matter of life and death: Physician gender and patient outcomes after surgery. British Journal of Anaesthesia, 133(3), 479–482. Scopus. https://doi.org/10.1016/j.bja.2024.06.002
Markman, H. J. (1979). Application of a behavioral model of marriage in predicting relationship satisfaction of couples planning marriage. Journal of Consulting and Clinical Psychology, 47(4), 743–749. Scopus. https://doi.org/10.1037/0022-006X.47.4.743
Martinho, D. H. D. C., & Constantini, A. C. (2025). Acoustic Measures According to Speaker Gender Identity: Differences and Correlation With Vocal Satisfaction. Journal of Voice. Scopus. https://doi.org/10.1016/j.jvoice.2024.12.016
Matay, A. P., & Mjema, E. A. (2021). Assessment of the effects of ICT on supply chain management practices in public institutions in Tanzania—A case study at a utility company in Tanzania. Dalam Sustain. Educ. And Dev. (hlm. 310–320). Springer International Publishing; Scopus. https://doi.org/10.1007/978-3-030-68836-3_27
Matthias, M. S., Adams, J., Burgess, D. J., Daggy, J., Eliacin, J., Flores, P., Hirsh, A. T., Myers, L. J., Perkins, A. J., Menen, T., Procento, P., Rand, K. L., Salyers, M. P., Shanahan, M. L., & Bair, M. J. (2022). Communication and Activation in Pain to Enhance Relationships and Treat Pain with Equity (COOPERATE): Rationale, study design, methods, and sample characteristics. Contemporary Clinical Trials, 118. Scopus. https://doi.org/10.1016/j.cct.2022.106790
Panteli, V., & Patistea, E. (2007). Assessing patients’ satisfaction and intensity of pain as outcomes in the management of cancer-related pain. European Journal of Oncology Nursing, 11(5), 424–433. Scopus. https://doi.org/10.1016/j.ejon.2007.09.002
Park, N., & Lee, S. (2014). College Students’ Motivations for Facebook Use and Psychological Outcomes. Journal of Broadcasting and Electronic Media, 58(4), 601–620. Scopus. https://doi.org/10.1080/08838151.2014.966355
Perz, J., & Ussher, J. M. (2015). A randomized trial of a minimal intervention for sexual concerns after cancer: A comparison of self-help and professionally delivered modalities. BMC Cancer, 15(1). Scopus. https://doi.org/10.1186/s12885-015-1638-6
Töllner, A., & Woisetschläger, D. M. (2016). Antecedents of Word-of-Mouth: An Examination of Consumer- and Sector-Level Effects. Dalam Dev. Mark. Sci. (hlm. 838). Springer Nature; Scopus. https://doi.org/10.1007/978-3-319-24184-5_202
Tunariu, A. D., & Reavey, P. (2007). Common patterns of sense making: A discursive reading of quantitative and interpretative data on sexual boredom. British Journal of Social Psychology, 46(4), 815–837. Scopus. https://doi.org/10.1348/014466607X177669
Wolfe, L. C. (1993). A model system. Integration of services for cancer treatment. Cancer, 72(11 S), 3525–3530. Scopus. https://doi.org/10.1002/1097-0142(19931201)72:11+<3525::AID-CNCR2820721620>3.0.CO;2-Z
