ANALYSIS OF THE UTILIZATION OF DAKWAH ACCOUNTS ON SOCIAL MEDIA IN FORMING THE SPIRITUAL INTELLIGENCE OF GRADE X STUDENTS OF SMK BHAKTI PERTIWI

The development of digital technology demands a shift in the strategy of instilling moral values ??for the current generation of vocational high school students in the modern era. This study aims to analyze in depth the use of Islamic preaching accounts on social media in developing the spiritual intelligence of 10th-grade students at SMK Bhakti Pertiwi Jakarta. The approach used was a descriptive qualitative case study method, involving seven informants selected through a purposive sampling technique who actively accessed the Instagram and TikTok platforms. Data collection was carried out through participatory observation techniques, in-depth interviews, and documentation studies, then analyzed using the Miles and Huberman interactive model through the stages of data reduction, data presentation, and conclusion drawing. The results show that Islamic preaching content in the form of short videos and inspirational quotes is used by students as a source of motivation for worship, moral reminders, and a means of self-reflection when facing life's problems. The conclusion of this research confirms that consistent exposure to virtual Islamic preaching content can stimulate the ability to interpret life experiences, awareness of God's supervision (muraqabah), and altruistic behavior in students' schools and daily lives. The novelty of this research lies in the disclosure of the internalization mechanism of microscopic spiritual values ??based on social media consumption in urban vocational school students, which has rarely been explored by previous conventional research.